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Meet Raquel: Founder & Chief CreativeĀ Officer of
Who Is Elijah

I started my 8-figure fragrance brand from the ground up, in my garage in 2018. No investors. No business degree. No safety net. Just a scent that stopped people in their tracks, a vision for something different, and the grit to figure it out along the way.

Today, WHO IS ELIJAH is stocked in global retailers including Sephora, Cult Beauty, and Ounass. But the version of me who got us here? She built it step-by-step. Late nights. Manual packing. DMs turned into orders. Mistakes turned into lessons. Strategy born from survival.

Meet Raquel: Founder & Chief Creative
Officer of
Who Is Elijah

I started my 8-figure fragrance brand from the ground up, in my garage in 2018. No investors. No business degree. No safety net. Just a scent that stopped people in their tracks, a vision for something different, and the grit to figure it out along the way.

Today, WHO IS ELIJAH is stocked in global retailers including Sephora, Cult Beauty, and Ounass. But the version of me who got us here? She built it step-by-step. Late nights. Manual packing. DMs turned into orders. Mistakes turned into lessons. Strategy born from survival.